Daryl Zamora

Daily writing prompt

What is your mission?

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I’ve come to realize that internal communication needs a more holistic view to be effective. It needs a strong marketing sense and a strong design perspective.

People in the workplace are very much like the customers they serve “externally”. Often they even are the customers themselves. And as customers they are used to high-quality marketing and communication materials, whether ads, brochures, websites, apps, or some other information material.

Sometimes, as employees of the same brand they are customers of, they do not encounter the same world-class communications they get outside the workplace.

As stakeholders of the business, are they any less than the customers?

With my experience in graphic design and marketing, I’ve taken it as my career mission to imbue marketing and design praxis into internal communication — in the same way that external (particularly marketing) communication does.

People are people whether they’re in or outside your organization. They want the experience of encountering your brand to be useful, consistent, and pleasant — always.

They are our first customers.

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